So how do you know when your graphic designer costs you financially and emotionally?
When a file is not prepared correctly… When you go to press, and have your media material produced in prints, and find out that the file was built incorrectly, then that’s the time when your graphic designer will cost you money.
Many pre-press operators have complained about having to correct graphic designers work. To have a file prepared incorrectly can have drastic financial, and emotional consequences, for the owner. The time needed to rectify the problem can cause major delays, and additional expense. This is due to the graphic designer’s understanding that his job is done, when he produces the design that you require.
It is therefore necessary for a graphic designer to understand the basic principle of what you see on screen, may not be the same when it comes off the press. A designer should know how to correctly build a bleed; check that the panels fold correctly; and that colour separation is well understood. The list goes on and on. If these issues are not properly addressed, the customer will most likely pay for additional costs, because a print house, or service provider,will definitely charge extra for fixing the problem.
When no press check is done… Not only that the customer would be paying dearly, he or she will also suffer emotionally when no press check is done. The job would definitely come out less, or even worse, than what the owner is expecting. The customer will be left with the frustration of having no alternative, but to accept additional job for the revision of the graphic designer’s output. This is particularly stressful, and definitely teeth-grinding when it is a last-minute job for a presentation, or a trade show. The customer is left with nothing.
When your graphic designer makes more than a few major mistakes… Especially with regards to a website, a designer must be able to understand that it is not just optimizing images, or putting text on a page and uploading it to a remote site. The graphic designer must understand how search engine optimization and basic HTML work. If not, well, the website may just be something for the drawing boards. And that would be another expense for the customer, because he or she has to go back and re-design the website.
So when times like these do occur, and your graphic designer costs you too much money, and emotional stress, it’s time for you to hit the high road and look for another. There are a lot of people working as graphic designers for the web and print. Many of them are well trained, and understand what it takes to create a great, and working media material. You just have to discern, and look a little further for the designer that will give you your money’s worth.
For a free quotation or to discuss your website needs, please contact us today