Branding is one of the most important aspects of any business, large or small, retail or B2B (business to business). An effective brand strategy gives you a major edge in increasingly competitive markets.
Today, the playing field has grown greatly, becoming multifaceted and multidimensional.
The purpose of branding is in establishing a market presence, which has the capacity to attract and retain loyal customers, based on the creation of meaningful stakeholder relationships. The retention of these customers is becoming more difficult in this expectant and transient modern world, where people want everything now and for the most cost effective they can get it. This requires the vigilance of brand managers who champion the brand and its evolution, activities and function across medium, community and device.
A common misconception is that a brand is just a company’s logo. At Amigo Graphix, we believe the logo is the lasting impression that is left with an audience, following the roll out of carefully planned and considered branding elements.
Our approach to branding
At Amigo Graphix, we aim to create brands that leave a lasting impression with stakeholder groups. This is achieved through engaging, considered design as well as brand consistency, continuity and clarity.
In order to build an impressionable and strong brand, we clearly ask that our clients define in the preliminary workshop/ briefing stage whether they desire a brand that will last the test of time or alternatively a brand that has the flexibility to warrant growth in line with your organisation.
Transforming verbally communicated concepts into a visual communication device takes skill and flair. Brand management is something the professional team at Amigo Graphix Creative excel at.
Once your brand is created, it needs to be monitored and managed to ensure the parameters and guidelines outlined in the creation stage are being adhered to. As difficult as this is, it is imperative to ensure the brand is not losing potency and that it is remaining the focal point. This requires a strong brand manager with a strong team.
Permit us to guide you, and compel you into developing, maintaining and growing your company brand.
Allow us to be your brand managers!